Target Audience

 Primary Audience

• Male
• Aged 15-30
• May not necessarily be a film fanatic, but enjoys going to the cinema
• Enjoys going out with friends, partying, gaming, sport, and social networking
• May have an averagely paid job
• Or be a student

Secondary Audiences

• Girls of the same age range, either that enjoy action films themselves or are going with their boyfriends
• Older/middle aged males who still enjoys action films, gaming etc